How to fine-tune your elevator pitch
A great elevator pitch can be an invaluable business tool. It’s not just valuable for networking; it’s a way to get someone to visit your website or place of business, or even connect with you on social media. Milton Corsey, principal for Evolution Training and Consulting, shares how to develop a pitch that will truly stand out.
1. KNOW YOUR GOAL: When you give your elevator pitch, know what you want your listener to do. Would you like them to remember your name? Visit your website or place of business? Connect with you on social media or refer you to a friend?
2. KNOW THE PROBLEM YOU need to SOLVE FOR YOUR CUSTOMERS: Your listener is more likely to be interested in what you have to say if you stay focused on them. Describe how you can solve a problem for them.
3. WHAT’S UNIQUE ABOUT YOUR BUSINESS: What is the something you do or offer that no one else does? For example, do you target a unique market, are you the most flexible business in your field, do you have a special guarantee?
4. TELL A STORY TO PUT YOUR BUSINESS IN CONTEXT: People are much more likely to listen and understand if you tell a story.
5. PRACTICE: You can try it on your staff, colleagues, family and friends before you try it on the real world. Then, when you employ it, gauge the response you get (think step 1) and revise as necessary.
Published (and copyrighted) in South Jersey Biz, Volume 4, Issue 9 (September, 2014).
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