Did you know that there are 79,000 jobs within our area that are available? As job seekers search for a company to call their own, how are you positioning your company to stand apart from the rest?
1.) The power of social media. Recruiting top talent is easier when your organization’s name is out there. Take stock in what sort of recruitment channels your company is using to find the best employees. Since 86 percent of job seekers use social media in their search, this is an effective platform to generate interest from top talent. You can highlight employee accomplishments, showing just how your company values its employees. Posting photos of your unique workspace or the ways your company gives back to the community will give top talent a way to understand the culture of their potential work place.
2.) It’s all about the brand. Office design is a powerful resource to leverage your brand. When top talent enters your workspace, they will immediately make a judgment about your company just by the way your workspace appears. Is your workspace a place where people will want to work? Does your space convey a message about your brand and culture? Is your space inviting and engaging? As you think about your employee recruitment and retention strategy, make sure you include dynamic office design as a tool to attract employees.
3.) Work-life balance. Companies that offer flexibility to achieve a work-life balance have happier, more engaged employees. Happier employees are more likely to recommend your company to a friend. Not to mention that when employees are in a positive work environment they are more productive, efficient and healthier. When it comes to office design, a flexible office design can be achieved through providing a variety of spaces to collaborate, complete focused work and get their jobs finished in the best way possible.
4.) Room to grow. Are you a company that offers ways to mentor and educate your employees? Top talent wants an organization that will provide them with multiple opportunities for growth in the job that they do. Current employees benefit from this as well because as your staff sharpens their skills and learns new information their work quality and productivity improve as well.
5.) It’s all in the experience. When your company creates a positive workspace experience for top talent and current employees, it is positioning itself not only to get potential employees to accept the job offer but stay and grow with your organization for a long time. By using office design to create meaningful connections between potential employees and current staff to the mission and culture of your organization, your company will develop a strong reputation where everyone wants to work.
Anthony Bellia is president of Bellia Workspace Professionals.
Published (and copyrighted) in South Jersey Biz, Volume 7, Issue 4 (April, 2017).
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